Why is Marketing so Damn Hard Right Now?
Marketing got too easy, so it got hard. If it's cheap, it will not work.
Archive / Writing
Writing
Essays on the systems behind the work — plus shorter notes when there's something worth saying.
Why is Marketing so Damn Hard Right Now?
Marketing got too easy, so it got hard. If it's cheap, it will not work.
Marketing Made Simple
Marketing is simple. Not easy, but simple — simple thinking, first principles, and helping people find things that help them.